2020 Car Buying Trends: Making Sense of Car Buying In The Time of COVID-19

Oct 22, 2020

To say that the COVID-19 pandemic has thrown every aspect of modern society off balance would be an understatement. People have had to adjust to new and uncertain circumstances at a fast pace. Through quarantine and the gradual reopening of the economy, people have begun to rethink how, why, and where they buy their used and new cars. Over the past ten months, we have started to see this shift in car buying play out in real-time and think about how it will affect the industry moving forward.

Cars Are Feeling the Love Again

Over the past decade, car manufacturers have steadily declined the sales of new cars due to various reasons. From the rise of ride-sharing apps to more people living in cities and a de-emphasis on car culture, people have not bought new cars as often as they once did. However, throughout the pandemic, we have seen an increase in interest in car ownership. As more people become leerier of utilizing ride-sharing services and public transportation when there is a highly contagious virus in the air, more people are reevaluating their need for personal transportation.

New Technology Is Here to Stay

Car dealerships had to react to the changing landscape of interacting with their customers. With quarantine keeping more people at home, dealerships had to evolve and improve their digital offerings to accommodate the new and uncertain landscape. Incorporating things like live chats and digital showrooms have helped ease the transition toward a more digital-friendly environment.

The Used Car Market Rebirth

In a world of economic uncertainty, finding the best value has become paramount. Potential car buyers are starting to see the value in driving into the used car market. As more people begin to make their foray into the car market, they may find themselves giving used cars a more thorough look to find the vehicles of their dreams. Finding the right balance between value, performance, and longevity will become the keys to future car buyers.

2020 has been a turbulent year for everyone. We have felt the effects of the COVID-19 quarantine in one way or another, but some people find the time to make a renewed investment in their personal transportation choices. Whether you are looking into a used vehicle or a new one, such as the 2020 Nissan Pathfinder, come down to Peruzzi Nissan to check out our showroom! We’re excited to sell your next automotive solution today!